In my internship, I brainstormed and created social media and website campaigns to promote renowned music artists’ releases, anniversaries, and overall awareness using Canva and CapCut. I kept posts organized in content calendars I created and periodically scheduled them via Facebook Meta Business Suite. At the end of each fiscal quarter, I collected and analyzed social performance metrics and DSP insights to track fans' engagement with the campaigns and reported that data to our clients via slide decks. Here is some of the work I did for Primary Wave: